Week 1 begins. The plan we run together.

FDA-regulated MedTech, branded patient-direct GTM, Seattle first. Quick round of intros and what each copilot wants to learn fast about Meribel.

Live walkthrough at meribel-health.marketerhire.com/foundation-roadmap. Confirm shared mental model on what we're building over the next 30, 60, and 90 days.

Jasminebrand + MedTech.  Peterpaid social.  RafidSEO + content.  Each copilot reviews their personal week-by-week roadmap and confirms scope.

FDA compliance is binary. Outdated explainer video is off-limits. No auto-publish on patient-facing content, ever. Marketing follows clinic capacity, geo-constrained to Seattle first.

Knowledge intake form just-in-time Monday from Gareth. Engineering kickoff and tech stack access in flight with Gareth. Anonymized patient EHR data has a 2-week ETA. Physician interviews moved to Thursday.

Brand Guidelines v1, queued paid social campaigns, 50+ piece content database, packaged Seattle launch playbook by end of Week 4.

Daily async standup in Slack. Build log discipline (commit as you ship). Brand Brain and guardrails are mandatory reading before any creative goes out. Use bin/deploy for every HTML report or dashboard, no exceptions.

Context summary published by Wednesday EOD. Deliverable skeletons (brand brief, paid social campaign frame, foundational SEO page list) drafted by Friday.

Blockers, access gaps, missing context, anything we need to flag to Gareth before Tuesday.