Meribel Health × MarketerHire
← 30·60·90 Roadmap
Foundation Roadmap · May 4 to May 31, 2026

Four weeks to stand up the engine.
Copilots loaded. Knowledge base built. Seattle in sight.

This is the foundational structure phase. The plan: onboard three specialist copilots, capture every input Gareth's team needs to feed our AI knowledge base, and exit Week 4 with a battle-ready system aimed at Seattle's launch, with brand, paid, and content all firing.

3
Copilots Activated
4
Weeks · Inclusive
9
Knowledge Base Inputs Required
1
Goal: Seattle Ready
Your Copilots

Three specialists, one shared brain.

Each copilot owns a lane. They pull from the same knowledge base, ship into the same workspace, and compound on each other's outputs across the four weeks.

J
Jasmine
MedTech · Brand

MedTech expert and brand marketing specialist. Builds the brand guidelines, lays the product marketing foundation, and owns the success of the Thermora launch and the Seattle office opening.

Brand Guidelines Product Marketing Thermora Launch Seattle GTM
P
Peter
Paid Social

Paid social expert. Builds the social following, runs rapid messaging by creative tests, and identifies the CPL, and eventually CAC, for acquiring patients into the Seattle clinic.

Meta · TikTok Creative Testing CPL to CAC Geo-Targeted
R
Rafid
SEO · GEO · Content

SEO/GEO/content marketer. Owns organic and thought leadership. Builds the content database we'll splice into blog, social, email newsletters, and nurture automations.

SEO · GEO Content Database Thought Leadership Nurture Source
From Gareth's Team

What we need to feed the AI knowledge base.

The knowledge base is the leverage point. Every brief, ad, post, and email pulls from it. Below is what we need from Gareth and the clinical team across Weeks 1 and 2 so the copilots compound from real inputs, not assumptions.

Category
Inputs
Priority
Owner
Clinical
Anonymized 348-patient dataset (age, sex, BMI, prior pregnancies, diagnosis), procedure videos, recovery protocols, complication rates, comparison to banding and surgery.
High
Gareth
Regulatory
FDA approval letter, allowed claims list, prohibited claims list, current legal review process for marketing copy and creatives.
Critical
Gareth · Legal
Brand
Logo files, color palette, typography, photography library, marketing strategy doc, existing taglines and copy, Figma website design.
High
Gareth's team
Product
Anoscope device specs, Thermora procedure name lock-in, patent excerpts, technical differentiators vs alternatives.
High
Gareth
Customer Voice
Patient testimonials with consent, before and after stories, common questions, recurring objections, FAQ from existing 348 patients.
High
Gareth · Clinic
Operations
Seattle clinic floor plan and photos, patient flow chart, intake forms, pricing and payment plans, financing partners.
Medium
Gareth · Ops
Market
Internal research on Sono Bello, LASIK, CRH O'Regan, Invisalign, covering what worked, what didn't, KOL relationships from prior efforts.
Medium
Gareth
Influencer · KOL
Existing influencer contacts, medical KOL contacts, prior outreach history, any signed agreements.
Medium
Gareth's team
Existing Content
Gavin Publishers journal article, current explainer video (flagged outdated, will not republish), any prior blog or social posts.
Medium
Gareth's team
Week-by-Week

The four weeks, fully sequenced.

Each week stacks on the last. Week 1 captures inputs. Week 2 builds the knowledge base. Week 3 produces first strategy outputs. Week 4 readies activation for Seattle.

Current Week
01
May 4 to May 10, 2026
Foundation
Onboard. Audit. Request.

Get the copilots loaded with full context, audit every existing asset, and send Gareth's team a single, prioritized request packet for the AI knowledge base. By Friday, every input should have an owner and an ETA.

J Jasmine · Brand and MedTech
  • Kickoff call · context-load on Meribel, Thermora, FDA constraints, GTM comparables (Sono Bello, LASIK, Invisalign).
  • Audit existing brand assets, flag gaps, claim risks, outdated explainer video.
  • Draft FDA and medical claims guardrails v0 as the legal floor for every output.
P Peter · Paid Social
  • Kickoff · review patient-direct comparables, current creative inventory (none yet), Seattle catchment area.
  • Spec the Meta and TikTok account structure we'll need (BM, ad accounts, pixel, conversions API, geo).
  • Draft the messaging by creative testing matrix: 5 to 7 hypothesis tracks for Week 3 launch.
R Rafid · SEO · GEO · Content
  • Kickoff · context-load journal article, condition vocabulary, regulatory tone constraints.
  • Symptom and condition keyword discovery: "hemorrhoid treatment near me", procedure comparison terms, geo-Seattle.
  • Competitor SEO teardown on CRH O'Regan and major regional clinics. What they rank for and what's missing.
G Gareth's Team · Knowledge Base
  • Receive request packet covering all 9 Knowledge Base categories with owners and ETAs.
  • Confirm path for anonymized 348-patient dataset (Gareth previously committed to a 2-week ETA).
  • Confirm legal and compliance reviewer plus turnaround SLA for marketing copy.
S Sam (MH1) · Orchestration
  • Set up shared workspace, repo access, kickoff calls for all three copilots.
  • Deliver this 4-week roadmap to Gareth for sign-off.
  • Stand up the AI knowledge base shell with schemas for clinical, brand, regulatory, customer voice.
Week 2
02
May 11 to May 17, 2026
Knowledge Base
Inputs in. Brain online.

The Knowledge Base receives its first real fill. Compliance guardrails get locked. Each copilot translates raw inputs into a working frame: brand brain, audience hypotheses, content map.

J Jasmine
  • Brand audit complete · positioning hypotheses, competitive landscape map (Sono Bello, LASIK, Invisalign, CRH).
  • Brand Brain v0.1 with narrative pillars, voice, do/don't claim list approved by legal.
  • Thermora naming and visual lock-in (or flag what's still pending).
P Peter
  • Meta Business Manager and ad accounts provisioned, pixel and CAPI live on Figma-built site staging.
  • Audience hypotheses drafted: symptom-aware, condition-aware, comparable-procedure intenders, geo-Seattle.
  • Hooks library v1 with 30+ angles ready for creative pairing in Week 3.
R Rafid
  • Content pillar map: condition education, procedure comparison, recovery, patient stories, clinic and locations.
  • GEO setup: schema, AI-search optimization for ChatGPT Shopping, Perplexity, Google AIO.
  • Editorial calendar shell · 30 content briefs queued for Week 3 drafting.
G Gareth's Team
  • Anonymized 348-patient dataset delivered (per the 2-week ETA), feeding segmentation and lookalikes.
  • FDA approval letter, allowed and prohibited claims, and legal review SLA confirmed in writing.
  • Brand assets handed over: logo, palette, type, photography, Figma access.
S Sam (MH1)
  • Knowledge base populated · clinical, brand, regulatory, market, customer voice nodes filled.
  • Weekly sync cadence locked with Gareth (15-min Mon, 30-min Fri).
  • Risk log. Anything blocking a Seattle launch surfaced now, not later.
Week 3
03
May 18 to May 24, 2026
Strategy + First Outputs
Brand v1. Creative v1. Content v1.

Inputs become outputs. Brand guidelines lock. First creative concepts ship for legal review. The content database gets its first 30 long-form pieces drafted. Patient journey maps to the Seattle clinic flow.

J Jasmine
  • Brand Guidelines v1 shipped: positioning, narrative, voice, visual, claims library.
  • Thermora launch plan v1 · sequencing, owned-channel plus earned-media plus paid layers.
  • Patient journey map v1: awareness, consultation, procedure, follow-up, mapped to Seattle clinic.
P Peter
  • First creative concepts: 5 to 7 messaging frameworks by 3 visual treatments each, into legal review.
  • Landing page wireframes for ad destinations, aligned to Figma design system.
  • Test plan v1: daily budgets, learning windows, kill criteria, CPL benchmarks.
R Rafid
  • First 30 long-form content pieces drafted, splice-ready for blog, social, email, nurture.
  • Influencer and KOL outreach strategy v1 using existing contacts plus medical KOL identification.
  • SEO site audit on Figma-built site staging with content and IA recommendations before launch.
G Gareth's Team
  • Legal review pass on Brand Guidelines v1 and first creative concepts (within agreed SLA).
  • Patient testimonial sourcing: identify 3 to 5 willing patients with consent path documented.
  • Seattle clinic photography scheduled, needed for organic content and ads.
S Sam (MH1)
  • Cross-copilot integration. Make sure Peter's hooks pull from Rafid's content and Jasmine's brand voice.
  • Mid-cycle review with Gareth · no surprises in Week 4.
Week 4
04
May 25 to May 31, 2026
Activation Ready
Seattle in sight.

Engine is ready to fire. Paid is configured and queued. Content calendar is live. Email and SMS nurture flows are spec'd. By Friday, we exit Week 4 with a clear handoff into the Seattle launch playbook.

J Jasmine
  • Brand Guidelines v1 adopted across all copilot outputs · QA pass on every artifact.
  • Thermora launch playbook for Seattle: week-by-week, channel-by-channel.
  • Product marketing foundation doc: ICP, segment maps, message-to-segment matrix.
P Peter
  • Meta and TikTok campaigns built and queued · waiting only on legal sign-off plus go-live date.
  • Landing pages live on staging · ready to swap to production on launch.
  • Measurement plan locked: CPL benchmark targets, CAC math, weekly reporting cadence.
R Rafid
  • Content database at 50+ pieces · spliced into 30-day blog, social, and email calendar.
  • Email and SMS nurture flow specs: pre-consultation, post-consultation, post-procedure, win-back.
  • Thought-leadership article queue with Gareth and the clinical team as bylined authors.
G Gareth's Team
  • Final legal sign-off on launch creative and landing pages.
  • Seattle clinic readiness check: intake forms, patient flow, payment paths, financing partners confirmed.
  • Confirm go-live date for Seattle and any clinical-trial timing dependencies (Paris and NYC, H2 2026).
S Sam (MH1)
  • Foundation retrospective with Gareth and the three copilots.
  • Handoff into the next 30·60·90, linking back to the Month 1 to 3 plan.
  • Seattle launch readiness checklist · go and no-go criteria for activation.
End-of-Foundation State

What we'll have by Friday, May 29.

If everything lands on plan, here's the state of the engine when the four weeks close, and what that unlocks for Seattle.

01
A populated AI knowledge base
Clinical, brand, regulatory, customer voice, and competitive nodes all filled, pulling from real Meribel inputs, not assumptions.
02
Brand Guidelines v1 plus claims library
FDA-aware narrative, voice, visual, and the legal-cleared list of what we can and cannot say. Adopted across every copilot.
03
Paid social engine queued
Meta and TikTok built, pixel and CAPI live, 5 to 7 messaging tracks by 3 creative treatments ready, landing pages staged.
04
Content database 50+ deep
Blog, social, and email and nurture all sourced from one library. 30-day calendar live and replenishing weekly.
05
Patient journey mapped to Seattle
Awareness, consult, procedure, follow-up, review and referral, mapped to the Seattle clinic floor and ops.
06
A clear handoff into 30·60·90
Foundation closes, the original Month 1 to 3 plan picks up where this leaves off, without re-discovery.

Foundation is the leverage point. Every week after this compounds on what we lock in now.

The 30·60·90 plan assumes a working knowledge base, three onboarded copilots, and a brand that's legal-cleared to ship. These four weeks deliver exactly that, so Month 1 to 3 can run without dragging discovery behind it.

View the 30·60·90 Roadmap →